Kore - Rebranding, Logo Redesign, Illustration, 3D and Motion Design
In this project, I present the rebranding and logo redesign for Kore, a Canadian fintech providing an All-In-One platform for the private capital market. This initiative began in early 2023 with a shift in brand identity and colors, culminating in mid-2024 with the creation of the new logo and the transition from KoreConX to Kore.
The rebranding aimed to modernize the brand through flat colors, contemporary typography, and a geometric design foundation. Blue 200, now the primary color, symbolizes agility and innovation, balanced by lighter gray tones for clarity and approachability. New fonts were introduced: Hanken Grotesk for headers, conveying modernity and structure, and Lato for details, offering readability and warmth.
To expand visual communication, the rebranding embraced the use of 3D elements and photography. The 3D assets align with fintech trends, adding depth and sophistication to the visual identity while bridging complexity and simplicity. Photos, integrated into hexagon-derived shapes, connect the audience to the brand and reinforce its identity, combining human-centric imagery with geometric precision for a cohesive, modern feel.
All assets shown are the property of Kore Inc. The contents on these pages may be outdated; this is solely a visual demonstration of the applied design and artwork.
Project: Rebranding, Logo Redesign, UI/UX Design, Illustration, 3D, and Motion Design
Collaborators: Kore Graphic Design, UI/UX Design and Marketing Team
